National Pet Owners Survey Feedback

American Pet Products Manufacturers Association

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National Pet Owners Survey Feedback

2007-2008 National Pet Owners Survey Feedback

Your Feedback is Important to Us!

As we develop future editions of The Survey, your responses will help APPMA continue to provide high quality Surveys and to capture the data that is most essential to your business.

Thank you!

1. Please rate your overall level of satisfaction with the 2007-2008 APPMA National Pet Owners Survey. Please check one. 5 = extremely satisfied 4 = very satisfied 3 = somewhat satisfied 2 = somewhat dissatisfied 1 = very dissatisfied Don't know/not sure

2. Please rate how helpful the expanded data, new layout, bullet points and colored charts are in using the Survey. 5 = extremely helpful 4 = very helpful 3 = somewhat helpful 2 = mildly helpful 1 = not at all helpful Don't know/not sure

3. Please rate how helpful the 2007-2008 APPMA National Pet Owners Survey is in helping you make business decisions for your company. Please check one. 5 = extremely helpful 4 = very helpful 3 = somewhat helpful 2 = mildly helpful 1 = not at all helpful Don't know/not sure

4. Which of the following area(s) of the 2007-2008 APPMA National Pet Owners Survey do you find MOST valuable? Check all area(s) that apply. A = Trended pet information B = Products bought/used for pet (including food, accessories, cages, bedding, housing, toys, dishes, etc) C = Health issues (including veterinarian visits, medications/vitamins given to pet, grooming of pet) D = Shopping experiences, including outlets shopped and rated E = Demographics of pet owners F = Benefits of pet ownership, caring for pet (including when owner is away/at work) G = Lifestyle and Media section H = Executive Summary
Other area(s); Please type your response below and be as specific as possible.

5. Which of the following area(s) of the 2007-2008 APPMA National Pet Owners Survey do you find LEAST valuable? Check all area(s) that apply. A = Trended pet information B = Products bought/used for pet (including food, accessories, cages, bedding, housing, toys, dishes, etc) C = Health issues (including veterinarian visits, medications/vitamins given to pet, grooming of pet) D = Shopping experiences, including outlets shopped and rated E = Demographics of pet owners F = Benefits of pet ownership, caring for pet (including when owner is away/at work) G = Lifestyle and Media section H = Executive Summary
Other area(s); Please type your response below and be as specific as possible.

6. What emerging industry trends/additional product categories/additional information would you like to see studied in future editions of the APPMA National Pet Owners Survey? Please type your response below and be as specific as possible.

7. What data, if any, would you like to see removed from The Survey / what data, if any, is not useful? Please type your response below and be as specific as possible.

8. What other changes, if any, would you make to the Survey? Please type your response below and be as specific as possible. If "None", please leave blank.

9. Do you feel the discounted price of $695 (a savings of $500) for additional member copies is reasonable? Please check response. Yes, the price is reasonable No, the price is not reasonable Not sure

10. Would you like to receive more information about the APPMA Customized Market Research Reports that are currently available? Please check a response. Yes, would like more information No, am not interested at this time
If yes, please provide your contact information including E-mail address.

11. Would you like to participate in the committee that helps develop and review the upcoming 2009-2010 APPMA National Pet Owners Survey? Please check response. Yes, I would like to participate No, I do not want to participate I am interested in participating on a limited basis
If yes, please provide your contact information including E-mail address.

12. Are there any other suggestions/comments you would like to make about the Survey? Please type your response below and be as specific as possible.

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Company Information (Optional) APPMA Member Non-Member A) Advertising Agency B) Bookstore C) Distributor D) Financial Institution E) Government Agency F) Library G) Magazine H) Manufacturer I) Marketing Company J) Trade Association K) Not-for-Profit Organization L) Retail, Multi-Unit M) Retail, Single-Unit N) Start-up Company O) Student P) Educational Institution Q) Venture Capitalist
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