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If You Need Data and Hard Facts On American Pet Products Consumers, You Must Use This Resource!
Since 1988, APPMA has been collecting and publishing the industry's most comprehensive consumer research study of demographics, buying habits and other traits of owners of dogs, cats, fish, birds, reptiles, small animals and now equine.
Published every other year, The APPMA National Pet Owners Survey has become the premier resource of its kind for manufacturers, retailers and investment professionals alike.
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2007/2008 APPMA National Pet Owners Survey
The Survey monitors consumer habits on an ongoing basis in order to identify short and long-term trends in pet ownership, product and service consumption, and lifestyle and media habits.
In addition to providing an expanded set of valuable in-depth statistics on current pet owner purchasing habits, this study pinpoints preferences on specific services, retail outlets and dollar amount spent per product category and retail outlet. The Survey is intended to develop a consumer profile including behavioral information and lifestyle and media habits such as internet usage, time spent listening to the radio, travel, work, television viewing, leisure activities, pet ownership and online shopping for pet products.
Also included in APPMA’s National Pet Owners Survey is a Lifestyle and Media Study which examines pet owners in easily understood consumer segments. The segments are defined in terms of what motivates pet ownership and relationships with pets, along with lifestyle and other demographic criterion. This winning combination of information gives you an inside track in the very people who determine where your business is heading: America’s Pet Owners!
To learn how to use your National Pet Owners Survey click here
Table of Contents click here
For Background and Methodology click here
APPMA Membership Copies
Each APPMA member receives a complimentary copy of the APPMA National Pet Owners Survey, with additional copies available at a discounted member rate. Be sure to use your Survey on a regular basis while making important business decisions and determining the strategy for your company!
Non-Member Copies
Non-members of APPMA can order copies of the 2007/2008 National Pet Owners Survey for a cost of $1195.
Your feedback is important to us!
If you own a copy of the latest 2007/2008 National Pet Owners Survey, please take a moment to fill out this survey so that APPMA may continue to provide high quality Surveys and to capture the data that is most essential to your business.
APPMA publication orders are non refundable.
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