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APPMA National Pet Owners Survey & Lifestyle and Media Study
Every other year, APPMA publishes the National Pet Owners Survey, the industry's most comprehensive consumer research study. The APPMA National Pet Owners Survey coupled with the new APPMA Lifestyle and Media Study equips you with the most powerful tools you need to make important decisions for your business. The Survey examines demographics, buying habits, and other traits of U.S. owners of dogs, cats, fish, birds, reptiles, and small animals. It outlines current trends in pet ownership, pet-related product purchases, care practices, and sources of goods and services. The objective of The Survey is to monitor consumer habits on an ongoing basis in order to identify short and long term trends in pet ownership and in pet product and service consumption. The Lifestyle and Media Study, creates a useful profile of consumer lifestyle habits and media preferences that directly affect the purchase of pet products.
APPMA Advisor
In 2004, APPMA launched its new and improved APPMA Advisor. The online quarterly newsletter is going to be dedicated to the interests of furthering the cause of the American Pet Products Manufacturers Association. Articles cover in-depth topics on business management, manufacturing practices, how-tos, current industry news and much more! The APPMA Advisor will be distributed to its 830 membership companies
APPMA e-Update - members only (requires username/password)
The APPMA e-Update is a weekly e-newsletter which includes:
- Media and Promotional Opportunities
- Governmental and Regulatory Affairs Updates
- Membership Benefits and Services
- Association News
The APPMA e-Update is distributed by email each Tuesday afternoon to all member contacts in our database. If you are interested in being added to the subscription list, email eUpdates@appma.org.
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