table of contents
October 2007 / Issue 16
Chairman's Message
APPMA Membership Soars As Chairman of APPMA, I recently experienced one of the most exciting moments I can remember in my time spent serving on this Board. In August we welcomed 29 new members to our Association. The addition of these fine companies led to a milestone in APPMA's 49-year history with membership soaring beyond 1,000… For complete story, click here
APPMA News
APPMA News updates in this issue include: Record Membership Numbers, Pet Night on Capitol Hill, PAL-Pets Add Life National Campaign, Webcast Series, and Global Pet Expo Hot Happenings… For complete stories, click here
Show Shakedown
Attracting Buyers to Global Pet Expo: Exhibitors Take Note! Global Pet Expo buyers are invited to the show through direct mail, advertising, email and faxing. Some come to the show and some don't. We can tell buyers how important the show is. However, it is far more compelling if they hear from their suppliers that the show is worthwhile. This is where you, the exhibitors, come in… For the complete story, click here
Industry Insight
Fish In The Classroom The Pet Care Trust is the education outreach segment of the pet industry, and for years has been synonymous with Dr. John Pitts. He helped develop and implement an education program for teachers encouraging them to use pets in their classrooms. By involving children with pets, important lessons on animal care, and responsibility could be easily emphasized. Through a cooperative effort with several organizations, the Trust will be introducing the Fish in the Classroom (FIC) project…For complete story, click here
PIJAC Perspectives
Another Year --- Another Law! Many legislatures, federal and state, were in recess for much of the summer, and the majority of state legislatures have adjourned for 2007. Since most of the states just completed the first year of a two year session, most of the bills that were not disposed of will carry over into 2008… For the complete story,
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Marketing/Communications/PR
Introducing PAL… Pets Add Life - a National Campaign Designed to Increase Pet Adoption and Responsible Ownership of Pets The PAL - Pets Add Life campaign made its official debut at a special press conference that took place at the HH Backer Show in Chicago last week, following many months of careful planning and industry research… For complete story, click here
Legal Briefs
Avoiding Product Liability In A Litigation-Happy World In recent years, it has been hard to read a newspaper without finding a story about the latest huge verdict in a commercial product liability case. Many claims seem so outrageous that they're even funny. At least funny when they happen to someone else. But the thought of liability arising from a broken leash or a defective collar brings the issue a lot closer to home.
… For complete story, click here
Growing Global
Benefits for C-TPAT for U.S. Pet Product Companies The horrific events of 9/11 have changed how we all think about security. For starters, our government was prompted to review its various import/export and regulatory agencies and business processes. Soon after 9/11, the decision was made to combine various agencies thus creating the Department of Homeland Security (DHS). One of DHS' most important new initiatives was the creation of the Customs - Trade Partnership Against Terrorism (C-TPAT) … For the complete story, click here
Meet Your APPMA Staff
Meet APPMA Director of Marketing & Communications, Marian Thielsen In this Advisor feature, one APPMA staff member will be profiled each quarter to give you an opportunity to get to know them better. Find out about what each individual is doing to serve members and the pet industry. The fifth in this series highlights APPMA's Director of Marketing & Communications Marian Thielsen … for complete story,
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Marian and her husband visiting the Cliffs of Moher, County Clare, Ireland
Sponsorship Opportunities
Get In Front of Your Customers With Sponsorships!! Believe it or not Global Pet Expo 2008 is just around the corner. To assist all GPE exhibitors with a successful show and the chance to maximize their exposure to major buyers, distributors, independent retailers and members of the press, the marketing team has many sponsorship opportunities for you to choose from… For complete story, click here
Referral Network
Are you seeking new business opportunities? The Referral Network may have just what you’re looking for. The online referral network allows APPMA members to post a listing for FREE in one of six different categories, including a section dedicated to “Reps Wanted”. Also listed are business opportunities, job openings and other services available to the APPMA membership. Click here for more information.