table of contents
October 2006 / Issue 12
Chairman's Message
Use Your Membership as a Tool for Success Each of APPMA’s 900 plus members has its own unique business strategy that determines how it develops products and how it goes to market. Finding a company’s position in the market can be a challenge no matter how large or small the company is. However, what we all have in common is membership in APPMA, and we can all use the benefits of membership to help us formulate and fine-tune our strategies...For complete story, click here
APPMA News
Topics covered include Pet Night on Capitol Hill, APPMA's New Webcast Series and updated Trade Show Opportunities....click here to read all these stories and more
Show Shakedown
Global Pet Expo and Your Computer The internet has become an integral part of how companies conduct business. Global Pet Expo is no exception. In addition to on-line booth space applications, the Trade Show Marketing Kit is available exclusively on-line. The 2007 New Products Showcase is also web-based. Buyers will be able to view the New Products Showcase on their computers before they travel to the show in Orlando...For the complete story, click here
Growing Global
Best Practices for Global Sourcing In September, APPMA's Member Relations & Business Development Department held the Association's first webcast, entitled Best Practices for Global Sourcing. Designed for APPMA members who currently import or wish to import, this webcast helped members learn how to source products from other countries into the U.S. Participants were able to tune into their computers while American River International discussed topics detailed in the following summary...For the complete story, click here
PIJAC Perspectives
PIJAC Announces Release of Animal Care Guidelines Pet retailers are the face of the pet industry to the public. It’s the duty of every retailer housing pets in their stores to ensure that standards are in place to facilitate appropriate handling and care of the animals they sell. No one selling pet animals can be unaware of the scrutiny our industry receives… That was the impetus behind the creation of Animal Care Guidelines, standards all pet stores should observe in dealing with companion animals...For the complete story, click here
Marketing/Communications/PR
APPMA Marketing Update: Nearly 80 Exhibitors Featured on HGTV’s Global Pet Expo Special, and Gear Up for GPE 2007 with Special PR Packages Exclusive to Exhibiting APPMA Members
In August, HGTV debuted a one-hour special taking viewers behind the scenes of Global Pet Expo. Nearly 80 Exhibitors’ products were featured. And, it’s time to gear up for GPE 2007! Check out the newly released PR Packages exclusive to APPMA exhibiting members...For complete story, click here
Legal Briefs
Finding Your Niche and Creating Regulatory Change: MUMS- Changing the Regulatory Climate for the Marketing of Drugs for Minor Species Sometimes a small segment of manufacturers can have a significant impact for change. Concerns about whether drugs for ornamental fish and small animals could continue to be sold without going through a demanding drug approval process, motivated a group of APPMA members to join forces and work together to change the regulatory requirements for remedies for minor species...For the complete story, click here
Survey Says!
Shaping The Pet Industry: A Decade of Trends Mark Continued Growth Since 1988, APPMA has been the premier collector of proprietary research in the Pet Products Industry. The APPMA National Pet Owners Survey serves as a one-of-a-kind resource reporting data from the dog, cat, fish, bird, small animal, reptile and equine segments. Read on for highlights of the 2005-2006 NPOS data and get set for the release of the 2007-2008 Survey in the first quarter of 2007...For complete story, click here
Meet Your APPMA Staff
Meet APPMA President Bob Vetere In a new Advisor feature, one APPMA staff member will be profiled each quarter to give you an opportunity to get to know them better. Find out about what each individual is doing to serve members and the pet industry. We kick off this series with a story highlighting APPMA President Bob Vetere...For the complete story, click here
Industry Insight
Opportunities Abound One of the ways APPMA tries to help its members is by tracking the latest trends in the industry and helping you focus on what is hot in the marketplace. This past year we identified six trends that we saw unfolding. Humanizing pets continues to drive new pet services. It is also behind much of the growth in medical advances for all types of pets as well as the increase in licensed pet products. Another source of this type of information is our National Pet Owner’s Survey...For complete story, click here
Sponsorship Opportunities
Get In Front of Your Target Audience with Sponsorships! 
Believe it or not Global Pet Expo 2007 is just around the corner. To assist all GPE exhibitors with a successful show and the chance to maximize their exposure to major buyers, distributors, independent retailers and members of the press worldwide, the marketing team has come up with some new sponsorship opportunities...For complete story, click here
Distributor Dialogue
Boosting Dealer Attendance at Global Pet Expo GPE has set booth sales records for pet industry trade shows in the U.S. in its first two years. It is among the largest 200 trade shows held in North America, and was recently named one of the 50 fastest growing trade shows in the U.S. by Trade Show Weekly. We are committed to boosting independent dealer attendance at the 2007 show, and are taking tangible steps to make sure every eligible retailer in North America has the opportunity and incentive to attend...For complete story, click here
Referral Network
Are you seeking new business opportunities? The Referral Network may have just what you’re looking for. The online referral network allows APPMA members to post a listing for FREE in one of six different categories, including a section dedicated to “Reps Wanted”. Also listed are business opportunities, job openings and other services available to the APPMA membership. Click here for more information.