Sponsorship Opportunities

Get In Front of Your Target Audience with Sponsorships!

By Marian Thielsen
Director of Marketing, APPMA

Marian Thielsen

Believe it or not, Global Pet Expo 2007 is just around the corner. To assist all GPE exhibitors with a successful show and the chance to maximize their exposure to major buyers, distributors, independent retailers and members of the press worldwide, the marketing team has come up with some new sponsorship opportunities.

These new opportunities being offered include various benefits and value to help you close the deal. Why not strengthen your presence and generate leads? There are many different types of sponsorships to incorporate into your marketing budget. Full descriptions of all the numerous sponsorship opportunities are available on the Global Pet Expo website at http://www.globalpetexpo.org/exhibitor/sponsorships.asp.

Below for your review are these new, exciting opportunities.

LIGHT BOXES

All attendees entering the Orange County Convention Center will follow a very specific path. Along this path will be larger-than-life ads on a two-sided light box that will promote your brand. Strategically placed throughout the lobby and on the trade show floor, light boxes will allow your company to increase visibility and generate leads resulting in sales! The light boxes stand 84” 13/16 in height and 36” 15/16 wide.

ONLINE BANNER ON BUYER REGISTRATION PAGE

The Global Pet Expo website receives more than 25,000 impressions each month. You can place an electronic banner with your hyperlink on the Global Pet Expo website in a highly visible position to highlight your company to buyers, distributors, independent retailers and members of the press.

SHUTTLE BUS HEADREST COVERS

Be the first and last company buyers and members of the press see as they travel back and forth to the Orange County Convention Center. The shuttle bus is the most popular mode of transportation during Global Pet Expo, and the shuttle bus headrest covers are a unique way to promote your company. Your company logo and booth number will appear on front and back of the headrest covers in all the shuttle buses, that’s 800 seats!

TELEVATORS

We are pleased to offer Televators, a new, unique way to deliver your message and create thousands of impressions to buyers before and after show hours. Televators are 15” high-resolution, flat-screen panel located in all 16 elevators at the Rosen Centre and Rosen Plaza hotels. Your company logo/booth number or ad will be displayed on all the Televators during the Show. Prices listed are per day and vary based on location on the screen. By sponsoring this opportunity your company will have buyers’ and members’ of the press undivided attention! This is a sure way to increase foot traffic to your booth.

Region 1: One Static Ad Per Day $5,000

Region 2: Three Static Ads Per Day $4,000

Region 6: Full-Motion Video Advertising
10-second segment $1,000
15-second segment $1,250
20-second segment $1,500

For more information and sample ads please visit http://www.televator.net/tradeshows/2006/gpe/index.htm.

Research shows it is important to obtain name recognition in the business world today. One of the most cost-effective ways to get your company name and brand out to buyers is through sponsorships. Please contact me today at marian@appma.org or 203-532-3601 to find out all the incredible features and benefits your company receives when purchasing any of the sponsorship opportunities at Global Pet Expo 2007.