Sponsorship Opportunities

Got Buyers? Make Event Marketing a Part of Your Strategy at Global Pet Expo 2006

By Marian Thielsen
Associate Director of Marketing

Marian Thielsen

Sponsorship Opportunities are a key ingredient to a successful Trade Show Marketing Plan. Sponsorships are an effective way of steering attendees directly to your booth. They encompass various features and benefits to help you close the deal. This year, the Event Marketing Team has added two new opportunities to assist you in reaching your target audience: Gobos and a Trade Show Floor Map.

Here is a breakdown of features and benefits of just some of the wonderful opportunities we have to offer:

Gobos
What is a gobo? A gobo is thin mask that is placed in the gate of a profile spotlight that produces a light beam onto the wall. Your company logo will be strategically projected on the wall of the exhibit hall.

Gobo Features:

Price includes production of the Gobo and rental of equipment for all three days of the Show
We also set up the equipment at your booth

Gobo Benefits:

Directs the buying audience to your booth
Emphasizes brand identity while exhibiting at the Show
Creates a buzz with attendees and makes a lasting impression

Trade Show Floor Map

Trade Show Floor Map Features:

Your company ad and booth number will appear on the map, which includes a floor plan, exhibitor list, shuttle information, schedule of events, a city guide of San Diego listing hotels and restaurants

Trade Show Floor Map Benefits:

Allows attendees and press to easily find your booth, increasing traffic to your booth
Delivers eye-catching power, both onsite and around town
Intriguing design is portable and useful

Relaxation Station

Relaxation Station Features:

Relaxation Station will be located on the show floor or the lobby in a high traffic location
Seated and Foot Massage stations are included
Opportunity to hang a banner and even provide signature clothing, such as golf shirts, that the massage practitioners will wear for company branding
Sign which includes your logo and booth number will be prominently displayed in the Relaxation Station so everyone knows your company is the official sponsor

Relaxation Station Benefits:

Collect qualified leads as prospective buyers seek out your booth asking for vouchers to redeem a great massage
Seated and Foot Massages allows attendees an opportunity to recharge
An excellent generator of booth traffic and goodwill as a sponsor

Sponsorships can help your company achieve its goals and maximize your exhibiting experience. Why not strengthen your presence and generate leads? There are many different types of sponsorships to incorporate into your marketing budget. Full descriptions of all of the many event marketing opportunities are available on the Global Pet Expo website at www.globalpetexpo.org/eventmarketing.

Please contact me today at marian@appma.org or 203-532-3601 to find out about all the remarkable features and benefits your company receives when purchasing a sponsorship opportunity at Global Pet Expo.