table of contents
July 2007 / Issue 15
Chairman's Message
We Appreciate Your Membership As Chairman of the Board for APPMA, and on behalf of the Board and APPMA Staff, I’d like to take this opportunity to thank you for choosing to be a member of our Association. As a member myself, I have often put to use the member benefits I enjoy to assist in various aspects of doing business… For complete story,
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APPMA News
APPMA News updates in this issue include: Membership renewal, new members, webcast series, Member Resource Guide, The Boutique, and scholarship winners.… For complete stories, click here
Show Shakedown
Don't Let a Negative Experience in Your Booth Hurt Your Business More than a few retailers commented in the post-show survey for Global Pet Expo that they didn’t receive the kind of customer service they expected in some booths. Specifically, they were told by booth personnel that the exhibitor doesn’t sell direct to retailers. While this may be a statement of fact for many of our exhibitors who sell through distributors, it seems like a missed opportunity. Any person who enters your booth could become a long-term customer… For the complete story, click here
Survey Says!
Find Out What Everyone is Talking About: There's Something for Everyone in The APPMA National Pet Owners Survey The 2007-2008 survey is a one-of-a-kind resource that gives pet product producers and other interested business entities a thorough overview of today’s American pet products marketplace. Using this resource on a regular basis keeps readers updated on the most recent and influential trends in the American market. The knowledge gained from this powerful tool can position you as a savvy decision maker and help to positively affect the direction of your corporate strategy; and indeed, determine the success of your business…For complete story, click here
PIJAC Perspectives
Mandatory Spay/Neuter Bill No Longer "Intact" Legislation mandating statewide spaying or neutering of dogs and cats turned into one of the most controversial issues confronting Sacramento legislators in years. Assemblyman Lloyd Levine, following significant opposition during the Senate Local Government Committee's July 11 hearing, chose not to pursue AB 1634 this year but vowed to bring it back with more amendments during the 2008 Session. Last ditch attempts to salvage the bill by narrowing its scope to remove its statewide mandate was not persuasive… For the complete story, click here
Marketing/Communications/PR
Are You Taking Advantage of APPMA’s Marketing Opportunities? Read on for more details on the marketing benefits you receive as an APPMA member and take a look at a re-cap of recent media coverage… For complete story, click here
Distributor Dialogue
Communicating With Your Distributors Electronically-It’s Easier Than You Think Read on to see how using the PIDA/APPMA standard labels and recommended Item Record File can save your company time and money… For complete story, click here
Growing Global
Expand Your International Sales, Expand Your Bottomline Food Export–Midwest and Food Export–Northeast are non-profit associations of state agricultural promotion agencies that use federal, state, and industry resources to promote the export of pet food products. Other regional associations assist suppliers in the Western and Southern regions of the U.S. Food Export–Midwest's and Food Export–Northeast's services may help APPMA members learn if a country is a fit for your pet products, meet key international buyers, and double your global marketing efforts… For the complete story,
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Meet Your APPMA Staff
Meet APPMA Senior Director of Member Relations & Business Development, Anne Ferrante In this Advisor feature, one APPMA staff member will be profiled each quarter to give you an opportunity to get to know them better.
Find out about what each individual is doing to serve members and the pet industry. The fourth in this series highlights APPMA’s Senior Director of Member Relations & Business Development Anne Ferrante … for complete story, click here
Industry Insight
All The Answers At Your Fingertips After 5 years of participating in interview after interview where reporters have asked me about statistics in the National Pet Owners Survey, I have realized what a useful tool it has become. Not only for the media but for the investment community as well…For complete story, click here
Sponsorship Opportunities
Coming Soon… Global Pet Expo 2008 Sponsorship Opportunities! APPMA and PIDA will be offering exhibiting members the chance to maximize their exposure to key buyers, distributors, independent retailers and members of the press through a variety of sponsorships. These eye-catching opportunities are only available to exhibiting 2008 APPMA and PIDA members and range from sponsoring the Annual Breakfast to Banners, Coffee Stations, Light Boxes and much more… For complete story, click here