TABLE OF CONTENTS
July 2004/Issue 3 VISIT US ONLINE AT: WWW.APPMA.ORG
President's Message
APPMA News
Marketing / PR / Communications
Legal Briefs
Growing Global
Show Shakedown
PIJAC Perspectives
Distributor Dialogue (PIDA)
Referral Network Listings
ABD Risk Management
SearchDogsUSA














President's Message
Make the Most of Your APPMA Membership Is your APPMA membership an expense or an investment? How you answer this question will affect the "value proposition" your trade association represents. The fact that membership has doubled in the past eight years suggests that most companies do value their membership.
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APPMA News
APPMA Welcomes New Members APPMA is pleased to welcome eight new active members and two new associate members to the association. As of June 2004, our total membership has climbed to more than 750.
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Marketing / PR / Communications

In 2004, APPMA and its members have been included in more than 1,300 news pieces nationwide including features in several high-profile publications such as USA Today, Wall Street Journal, Business Week and CNN Money. This year we have reached a total circulation of nearly 100 million!
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Show Shakedown

Plans for Global Pet Expo 2005 are underway. Read on for answers to frequently asked questions about the industry's top Trade Show.
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Growing Global
APPMA Manufacturers and Distributors: How to Overcome the Major Obstacles to Exporting United States firms—including those involved in the pet products industry, are in a perfect position to increase their sales and experience future growth in the global marketplace.
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Legal Briefs
Wal-Mart Adopts New Technology to Track Inventory Four letters that were essentially meaningless to manufacturers a few short months ago, are now on the top of everyone's minds. RFID, or radio frequency identification, is a technology that has been around since the 1940s.
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PIJAC Perspectives
Aquarium Hobbyist/Water Gardener Campaign Launch Scheduled PIJAC has joined with the Department of Commerce's National Sea Grant Program, the US Fish and Wildlife Service and several state fish and wildlife agencies, to increase public awareness and promote how to be a responsible aquarist/water gardener.
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Distributor Dialogue (PIDA)
PIDA Introduces the Power of D There are those who feel that consolidation amongst distributors has reduced the value that they bring to the pet industry supply chain. Nothing could be further from the truth.
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Referral Network Listings
One of the great benefits of your APPMA membership is your access to the APPMA Referral Network. Conveniently located on the APPMA website, the Referral Network is an excellent online source that can generate numerous business opportunities and sales leads for your company.
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ABD Risk Management
Forgotten Coverages: It is easy to think that buying insurance is the same as managing risk. To contradict this view this article examines some of the areas often ignored or forgotten by insurance buyers and risk managers.
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SearchDogsUSA
APPMA Connects Members with Opportunity to do Good In March, SearchDogsUSA made its debut at The APPMA Show—finding the experience to be exceptionally beneficial to its goal of seeking appropriate corporate partners who are interested in doing well by doing good.
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