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 Marketing/PR/Communications The pet industry is receiving more attention than ever before. Since the beginning of 2004, APPMA and its members have been included in more than 1,300 news pieces nationwide including features in several high-profile publications such as USA Today, Wall Street Journal, The New York Times, Business Week and CNN Money. We have now reached a total circulation of nearly 100 million in 2004! This coverage has included promotion of events, product related coverage, seasonal topics and the continuous promotion of the pet industry as a whole. We have covered pet ownership, the health of the industry and the role that our member companies play in the success of the industry. Recent coverage promoting the pet industry has included magazines such as Forbes, Good Housekeeping, Prevention, Sky and Parents as well as a segment on Good Morning America. The pet industry has major economic and social significance as well as a universal appeal. This coverage provides the opportunity to advocate and support APPMA, its members and the industry. Ongoing efforts The holiday season provides excellent opportunities to publicize pet products. In an effort to continuously promote our members, we have completed a holiday release featuring nearly 40 members and their products! The release has gone out to more than 1,000 long lead publications and will be distributed to 19,000 more media as we approach the holiday season. The release will also be made available in our Press Center. Click here to view the Holiday press release. Keep an eye on your weekly e-updates as we include promotional opportunities, stories we’re working on, and media requests that can gain great free exposure for your company and its products simply for being a member of APPMA! Press Releases from APPMA In the past few months, APPMA has distributed press releases to 20,000 members of the media on a variety of topics. In addition to announcing the newest members of APPMA as of June, other press releases have focused on highlighting our members’ products, as well as emphasizing the benefits of pet ownership. Our latest releases spotlight pet safety products, Halloween treats and costumes for pets, and holiday gifts for our furry, finned and winged friends. To view the most recent press releases, click here. |
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