table of contents
January 2006 / Issue 9
President's Message
Big Numbers Expected for Global Pet Expo 2006 – Now’s the Time to Prepare Planning for Global Pet Expo has become a more complicated exercise since the APPMA and PIDA Shows merged. We exhibitors must expect an expanded group of attendees, and it requires detailed planning as the wide-ranging needs and interests of smaller retailers, larger retail chains, distributors, and international buyers must all be considered... For complete story, click here
APPMA News
APPMA launches new feature on its website to benefit members; the association unveils its first-ever industry calendar; and members are invited to participate in an informative teleseminar... For complete story,
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Survey Says
APPMA Announces The National Pet Owners Survey Overview Presented at Global Pet Expo Join us at Global Pet Expo for an in-depth discussion of the findings in the 2005-2006 APPMA National Pet Owners Survey. There is no charge for exhibiting members to attend this informative session... For complete story, click here
Legal Briefs
APPMA’s Government Affairs Catapults to National Level APPMA continues to elevate its government relations by hosting its first-ever event honoring a member of Congress and by hiring new representatives that will advance the pet industry... For complete story, click here
Distributor Dialogue
Midwest’s Recipe for Successful Distributor Relationships Each year, PIDA presents its supplier awards to recognize manufacturers for policies and procedures that are distributor friendly. One of the top performers this year is Midwest Homes for Pets. President, Jim Wingate, recently spent some time with us talking about the things that place his company among distributors’ favorite trading partners... For complete story, click here
PIJAC Perspectives
Will Dog and Cat Limit Laws Limit Product Sales? Media coverage of serious dog attacks, animal cruelty, unsanitary conditions, and allegations of significant numbers of unwanted dogs and cats being turned into shelters often results in local communities adopting ownership restrictions and imposing high license or breeder permit fees…these deterrents will ultimately reduce ownership and with less ownership comes less demand for dog/cat products... For complete story, click here
Marketing/Communications/PR
Maximize Your Publicity Opportunities at Global Pet Expo 2006 With Global Pet Expo just around the corner, now’s the time to get your press kits assembled, your company spokesperson lined up and to make sure to monitor your weekly e-updates for pre-show publicity opportunities! For complete story, click here
Show Shakedown
Global Pet Expo is Around the Corner…Are You Ready? January is the time that we at Global Pet Expo hit the home stretch. Here at APPMA we go from planning the Show to finalizing details. Those of you participating in Global Pet Expo should be doing the same. This is a great time to review what you have done to prepare for the show and what still needs to happen... For complete story, click here
Industry Insight
What Are The Trends for ’06 The humanization of pets helped fuel the pet industry boom over the past year and should continue to be a force moving forward. This mindset is the driving force behind the current demand for a wider variety of products including high-end products, and products and services that mirror what we want for ourselves. Consumer demand for pet products and services is expanding into almost every corner of what has typically been reserved for human consumption... For complete story,
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Sponsorship Opportunities
Achieve Success at Global Pet Expo with Sponsorships! Now that GPE is around the corner, don’t forget to include Sponsorship Opportunities as part of your marketing plan. Sponsorships strengthen your brand equity and serve as a great promotional tool reaching buyers and members of the press. There are a variety of opportunities that will fit into your budget and some fantastic opportunities are still available... For complete story, click here
Referral Network
Are you seeking new business opportunities? The Referral Network may have just what you’re looking for. The online referral network allows APPMA members to post a listing for FREE in one of six different categories, including a section dedicated to “Reps Wanted”. Also listed are business opportunities, job openings and other services available to the APPMA membership. Click here for more information.