Sponsorship Opportunities

A Very Special Thank You to The 2007 Global Pet Expo Sponsors!

By Marian Thielsen
Director of Marketing, APPMA

Marian Thielsen

This past February, Global Pet Expo Sponsors increased branding for their companies, product lines and attracted more buyers and members of the press to their booths by purchasing various sponsorship opportunities. This year, the Marketing Communications team wanted to continue and increase more awareness for sponsors at the Show so they could stand out from their competition. New this year, sponsors' logos and booth numbers appeared on a 22' x 7' banner outside the main entrance for their customers to see. Also, sponsors were highlighted on the Trade Show Floor Plan & City Guide Map.

Other benefits included a sponsor ad featured in the Show Daily and on signage in key locations on the Trade Show floor and Registration area. In addition, sponsors' logos and website links were highlighted on the Global Pet Expo website under the Exhibitor, Buyer and Press tabs, months before the Show. This page is still active and may be found under the Buyer and Press tabs. A post-show bonus for sponsors this year will also include the sponsorship ad to be featured in the April and May issues of Pet Business.

The APPMA Staff would especially like to thank this year's sponsors:

Global Pet Expo Sponsor / Sponsorship Opportunity Purchased

BowTie, Inc.
Networking Reception

Bamboo
Badge Holder and Lanyard & and a Light Box outside the main entrance

Sergeants
Press Office, Offsite Media Reception Thursday February 22,Two 10x15 Banners and a Light Box

GPC Pet Products
Hotel Room Keys

Central Life Sciences (Farnam)
Four Light Boxes on the trade show floor

Virbac
Trade Show Map & City Guide, Two Flags in the lobby area and a Light Box outside the main entrance

Greenies
Two 2-Sided Freestanding Framed Panels and a Light Box all on the show floor

Bramton
Morning Coffee Station All Three Days outside the main entrance

Woofle Petcare Ltd.
New Product Showcase Guide

American Kennel Club
Lobby Distribution for 2 Days

Pet Naturals of Vermont
Lobby Distribution for 1 Day and a Retention Email to Buyers

Penn Plax
Four One-sided Freestanding Framed Panel

Multivet International, Inc.
Offsite Media Reception Thursday February 22

Nestle Purina PetCare
Offsite Media Reception Thursday February 22

Skamper Ramp
Offsite Media Reception Thursday February 22

United Pet Group/Jungle Labs
Offsite Media Reception Thursday February 22

Veterinary Ventures
Offsite Media Reception Thursday February 22

BMB Pet/Rose America Corporation
One 2-Sided Freestanding Framed Panel

F.M. Brown's & Sons
One 2-Sided Freestanding Framed Panel

PolyBrite International
One 1-Sided Freestanding Framed Panel

It's never too late to start planning for Global Pet Expo 2008. Look for new and exciting sponsorship opportunities that will provide much value and can be part of marketing strategy for the Show. Look for the Global Pet Expo 2008 sponsorship brochure in the mail this summer. In the meantime, please do not hesitate to call or email if you have any questions about sponsorships and what they can do for your company. I can be reached at 203-532-3601 or marian@appma.org.