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 APPMA News The APPMA Show 2004 - Wrap Up The APPMA Show 2004 was the largest in APPMA’s 46-year history with 604 pet product manufacturers, nearly 600 new products, 150 first-time exhibitors, 171,700 square-feet of space and 2-million pounds of pet products. The total qualified buyer attendance experienced an 18% increase over last year and the international buyer attendance experienced a 23% increase over last year. Exhibit space experienced a 16% increase in size from last year. Attendance Breakdown Attendees at The APPMA Show included qualified pet product buyers from the world's leading retail chains, including pet superstores and other mass-market retailers, distributors, wholesalers and independent retailers. Total Qualified Pet Product Buyers: 2,135 International Pet Product Buyers: 549 Domestic Pet Product Buyers: 1,586 Distributors: 890 Multi-Unit Retail Chains: 763 Single-Unit Retailers: 482 View The APPMA Post-Show Press Releases Releases posted include Gold Standard Award Recipient, Best Booth Award Winners, New Product Showcase - Best In Show Winners, and Facts-at-a-Glance.
APPMA and PIDA are bringing you a trade show like you’ve never seen before. Beginning in 2005, APPMA and PIDA members will have the opportunity to exhibit at the largest annual pet products trade show in the world - Global Pet Expo. The Global Pet Expo marks the joining of the annual APPMA Show and PIDA’s PETS show into one huge trade show. For more information visit www.globalpetexpo.org Don’t forget to book your Hotel and Travel arrangements now! • Pet Industry Coalition - Update More than 20 representatives of the pet industry met recently to discuss ways that every segment of the industry can support each other in disseminating important, positive information concerning pets and pet ownership. A number of concepts have been identified and are being developed by working groups within the coalition. A follow-up meeting in late April has been scheduled to review the fully developed concepts and integrate them into an ongoing plan for use by all segments of the pet industry. • Public Service Announcement (PSA) Campaign - Update Over the past months, you may have read about APPMA’s undertaking of an innovative media campaign that we believe is in the best interest of the entire pet industry. This program, appropriately named PAL—Pets Add Life, is aimed at promoting responsible pet ownership as well as increasing pet adoption and the use of pet products. This campaign has also been designed in such a way that it can be adapted to deliver a wide variety of important pet related messages on behalf of the pet industry. While the program is national in scope, it easily lends itself to a regional or local concentration and creates community involvement. The program involves providing pre-produced PSAs and news stories to TV stations at no cost to them that they then turn around and sell to local advertisers – much like current nationally syndicated TV shows operate. The advantage of this package is once a station has agreed to “buy in” to the program it is then committed to airing the PSAs because advertisers have paid to sponsor them. This ensures that the spots will run on a consistent basis, not just as filler. The campaign also ensures that favorable pet stories are delivered on a consistent basis even when there isn’t a current hot topic. It is designed so that participating TV stations will develop and implement regular pet segments, designate ‘pet reporters’ and extend the campaign to other elements including special events, radio and print advertising. To launch the campaign throughout the country, national sponsors are needed to make this package attractive to the largest media groups with the widest array of television markets. Sponsors will be credited on every element of the campaign, which currently includes PSAs, posters, a brochure, TV news scripts, and print advertisements. In short, it is an effective way to brand your company as one that cares about pets and pet owners and be a voice for the pet industry. We are anxious to move ahead with this project in an effort to strengthen the entire industry and welcome your feedback and participation. If you are interested in learning more about the PAL, PSA campaign and how you can be more involved, contact Tierra at MassMedia|Vanguard at 775-322-0755 or email tierra@massmediapr.com • APPMA Insurance Benefit Program – NEW! APPMA has partnered with ABD Insurance Services to offer cost saving insurance programs to APPMA members. Now you and your company can obtain significant savings on customized insurance programs! ABD Insurance Services is offering its members the ability to obtain a wide array of insurance benefits including group and individual, health and dental, as well as a comprehensive business insurance package. ABD Insurance Services is a full service broker with years of expertise and a strong client focus in the United States and around the globe. As an APPMA member you may take advantage of this great opportunity to assess your employee benefits portfolio or purchase cost-savings insurance plans. For more information contact Bob Murphy, ABD Insurance Representative at 831-477-7407. • APPMA Jules Schwimmer Scholarship Program Application Deadline: April 30, 2004 Eight $1000 scholarships will be awarded for the 2004-2005 academic year to dependent children of full-time employees of APPMA member firms. These one-year awards will be given to the applicants who present the most impressive combination of academic and non-academic credentials and are able to demonstrate financial need for the award. Application deadline – April 30, 2004. For more information click here. Member firms may "piggyback" on the APPMA Scholarship Program by offering a scholarship of their own. The member firm incurs no cost other then the amount of their scholarship award. APPMA pays all of the program administration fees. For more information, contact Marian Thielsen at 203-532-3607 or email marian@appma.org • APPMA Government & Regulatory Affairs Hosts Speakers As part of its new service-oriented direction, APPMA Government & Regulatory Affairs hosted two speaker events at The APPMA Show. First, Dr. Dave Dzanis, a noted pet food expert, spoke to a well-attended audience of the APPMA Nutraceuticals Committee and guests about novel ingredients in pet food. Later in the week, Dr. Roy Yanong, a veterinarian specializing in tropical fish aquaculture from the University of Florida, addressed members and guests of the APPMA Minor Animal Species Remedies Committee about the veterinarian's role in the pet industry. • Members in the News APPMA Trade Show Coverage This year’s trade show garnered some of the best media coverage in the show’s history! Dozens of trade, local and national members of the press attended the show and covered it in newspapers, TV programs, and magazines. The Times Picayune, a local New Orleans newspaper with a circulation of more than 260,000, extensively covered The APPMA Show as well as almost 20 of our exhibitors’ products. In addition, NBC’s The Today Show, the nation’s number one rated morning news program reaching more than four million viewers daily, attended the show and ran a five minute segment on March 26th. The segment included video clips from the trade show and featured more than a dozen of our members’ products, including many of the New Product Showcase winners! To put that kind of coverage into perspective, a 30 second ad on The Today Show would cost $26,000! APPMA also received coverage from one of the pet industry’s best known veterinarians and experts, Dr. Marty Becker. His column, The Bond, covered the trade show and featured more than a dozen of our members’ products. This column runs in more than 350 newspapers nationwide with a readership of 15 million! The trade show and member products were also featured for an hour on his nationally syndicated radio program, Pets Unleashed, on March 27th, which airs in more than 40 markets across the country. Ongoing Positive Exposure: In addition to the trade show coverage, we are continuously promoting pet ownership, the health of the industry, and our member companies and products in the news. In the first two months of 2004 alone, we have been covered in hundreds of articles in magazines and newspapers across the country with a total circulation of 35 million! Many of these stories have featured your products. Newspaper and magazine highlights include The Wall Street Journal, New York Times, Los Angles Times, USA Today, Prevention Magazine, Good Housekeeping and Entrepreneur Magazine. If you would like your company information and/or products shared with the press, please forward product descriptions, photos, press kits and/or samples, etc. to Tierra or Julie at MassMedia|Vanguard, 45 Winter Street, Reno, NV 89503. Phone: 775-322-0755 Email: tierra@massmediapr.com or julie@massmediapr.com Fax: 800-499-1483 News Pitches and Media Opportunities are distributed through APPMA weekly e-updates. To be added to the e-Update list please email info@appma.org. • Press Releases from APPMA APPMA has distributed press releases to 20,000 members of the media on a variety of topics including: Valentine’s Day pet gift ideas, Pet Dental Products, Hottest New Products at The APPMA Show, Summer Pet Products and Pet Convenience Travel Products. View any of the 2004 press releases. • 2004 Pet Industry Market Size Since 1994, APPMA has been tracking the overall size of the pet industry in terms of sales. In 1994, our first year of tracking the total size of the marketplace was $17 billion. Last year we estimated that 2003 would be approximately $31 billion. Based on the research and reports available to APPMA, 2003 actually came in at $32.4 billion. We are projecting 2004 to be approximately $34.4 billion. The pet industry market size has more than doubled since 1994. • APPMA Announces New Board Members The APPMA Board of Directors is pleased to welcome two new board members, Kenneth Oh and Marty Walker. Oh currently serves as business unit manager for Tetra USA in Blacksburg, VA. He oversees national accounts with major retailers such as PETsMART, PETCO and Kmart, as well as new account development and overall strategy and planning. Walker currently serves as vice president and general manager for The Iams Company in Dayton, OH, where he oversees the North American business for the company. Combined, Oh and Walker have more than 35 years experience in the pet industry. • APPMA Announces New Members APPMA is pleased to welcome seventy-two new members to our association so far this year. As of March 2004 our total membership is nearly 750. |
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