Overview
APPMA's mission is to provide the services necessary to give you the opportunity to prosper. In order for us to fulfill this goal, we have developed member benefits and programs in response to your needs as you face a changing global pet product market. There are many reasons to belong to APPMA, and the following list is only the beginning. Many more new programs are planned for the coming year. Please note, APPMA membership offers you the following:

Pet Products Trade Show
Global Pet Expo is the most popular reason for belonging to our association. It is the premier pet industry event in the United States, and one of the key selling opportunities in the world.

Industry Benefits
Market Research, legislative representation and public relations are some of the "cornerstone" benefits of APPMA membership. These programs influence the entire industry, and are outlined in depth in the following pages.


Market Research

National Pet Owners Survey
Since 1988, APPMA has been gathering information and publishing the industry's most comprehensive consumer research study of demographics, buying habits and other traits of owners of dogs, cats, fish, birds, reptiles and small animals. Every other year, APPMA publishes the National Pet Owners Survey. The current study was conducted for 2008-2009 by Ipsos-Insight. APPMA's objective of the study is to monitor consumer habits on an ongoing basis in order to identify short- and long-term trends in pet ownership, product and service consumption.

Also included in The Pet Owners Survey is an in-depth Lifestyle and Media Survey which examines pet owners in easily understood consumer segments. The segments are defined in terms of what motivates pet ownership and relationships with pets, along with lifestyle and other demographic criterion. It is intended to develop a consumer profile including behavioral information, media habits and retail preference. This report highlights Internet usage; time spent listening to the radio, travel, work, television viewing, leisure activities, pet ownership and online shopping for pet(s). Each member receives a complimentary copy of the report, with additional copies available at a discounted member rate. Need to order another copy of the survey? Click Here.

APPMA’s Educational Seminars and Conference
APPMA's educational opportunities are designed specifically for the pet product professional. These can't-miss opportunities will be announced as they are scheduled. Keep a look out for our upcoming programs.

APPMA's Discount Programs
APPMA has developed a selection of unique "business building" discount programs for services that are important in contemporary manufacturing. Participation in the following APPMA benefit programs can help you cut costs and increase your bottom line!

The APPMA Member Insurance Program
ABD Insurance Services is a full service broker with years of expertise and a strong client focus in the United States and around the globe.

Through APPMA's exclusive partnership with ABD Insurance Services, you can now access a wide array of insurance benefits for you, your employees and family members. Compare and save today on Business, Home, Auto, Health, Dental, Vision, Life, Disability and more.

APPMA's Scholarship Program
Eight scholarships will be awarded each year through APPMA's Scholarship Program. Eligible students must be dependent sons or daughters of full time employees of APPMA member firms, high school seniors, college freshmen, sophomores or juniors.

Member firms may "piggyback" on the APPMA Scholarship Program by offering a scholarship of their own. The member firm incurs no cost other then the amount of their scholarship award. APPMA pays all of the program administration fees.

APPMA's Export/Import Program
APPMA's Export/Import Services Program is designed specifically for APPMA members to help them succeed in today's world marketplace. Through this industry specific program, experienced exporters and novices alike can obtain state of the art training and services to increase their company's foreign trade. This program is specifically designed for APPMA members and comprehensively covers the challenges that companies face when they begin or expand their export services.